Cloud technologies for marketing

Cloud technologies are increasingly entering all areas of activity. The speed, stability, and comfort of using the cloud led to the fact that it is used to achieve a wide variety of business tasks. One of the areas where cloud technologies are particularly in demand is marketing. And although marketing does not belong to a high-tech area, similar goals and convenient tools have allowed cloud services to "get a toehold" in this area.

Why the cloud for marketing is profitable and convenient

The long-standing glaring truth: "the customer is always right" in today's dynamic market is somewhat modified: "the customer is not going to wait". They are not interested in the fact that one of your employees is on a business trip, that the site is temporarily unavailable, etc. – they will simply go to a competitor. Cloud technologies guarantee almost one hundred percent uptime for all your applications running in the network, which will definitely affect the efficiency of doing business. A marketer will have constant and stable contact with a group of users, and they, in turn, can interact with the content from your resource, a trading platform, or get the fastest possible response from a manager who works with the company's knowledge base. For employees, the cloud is the ability to get involved in work from anywhere – from home, on a business trip, or even on vacation, if necessary. Clients will surely appreciate such care.

Apps in the cloud – the solution to many problems

Almost all the usual marketing applications can work in the cloud. For example, the main tool of a marketer is a CRM system, or a customer relationship management system. This program stores all the data about customers, transactions, completed and suspended sales, and a lot of other information. The loss of such a base is practically the "death" of the company. The cloud not only protects from database loss due to reliable servers and regular backups but also allows you to access it at any time and from any place. Also, the cloud CRM systems narrow down the list of requirements for devices with which they can interact: no artificial restrictions (only PCs with a certain OS version and software), you can use portable devices, thin clients, computers on different platforms.

 

It is equally important to always have all the necessary content at hand – presentations, handouts, layouts, videos, and other essential tools for a marketing specialist. And for those cloud technologies are the best fit – enterprise-level file storage, which allows you to securely store large amounts of media content and documentation, easily access them at any time, adjust access levels, etc.

 

The main tool for communication – e-mail also gains additional advantages using cloud services. The main thing for mail is availability 24 hours a day in any place. In short, all the benefits that the cloud gives. This is much more convenient than installing and configuring a local mail server, and much safer and more reliable than free public email services. The organization of e-mail is possible both with the help of a public cloud service (SaaS) and with the use of a cloud server (IaaS), the choice of the appropriate model depends on the needs of a client. If your company's policy prohibits the use of external mail services, you can set up your personal mail server in the cloud. Also, cloud services allow you to host other services – various web applications, sites, and landing pages. Now all the marketing tools can be in one place.

Move a whole office to the cloud!

Of course, separate cloud applications are fine, but the ideal option for a marketer is to move an entire office to the cloud. Only this approach allows you to get the most out of modern technological solutions and take your business to a whole new level.

 

For marketing specialists, the relevance of information is extremely important: updating orders, fresh edits in layouts, etc. The most convenient way to do it is to organize company employees' work in the cloud, in a single information space. In this case, you can always be sure that you are working with an up-to-date copy of the CRM database or the required document. Also, cloud technologies make it easy to organize collective work on a document even when employees are in different corners of the world. Up-to-date data and ease of access are the keys to a successful marketer's work.

 

If the company practices collaboration with remote workers (freelancers), the cloud office will make their work as convenient and secure as possible. Quick and easy sharing of access rights, updated data, shared projects and documents, version control – these are the advantages that are almost impossible to provide without the cloud.

 

CEOs also receive additional benefits. In addition to the main advantages, such as access from anywhere, constant availability, reliable data storage, etc., you can add the following:

• it is easy to organize simple and effective monitoring of employees’ activity – time-keeping, monitoring of activity for each specialist or project;
• a single information space for quick resolution of tasks, wide opportunities for analytics, work execution reports formation;
• effective management of access rights, the company`s information security improvement;
• savings – using the cloud significantly reduces the cost of maintaining your own fleet of equipment and maintenance personnel, as well as purchasing and maintaining software licenses;
• minimum costs for staff retraining and office re-equipment;
• time is money, and cloud services allow you to spend less time and effort on trivial tasks. As a result, you outperform competitors.

 

All this is impossible without cloud solutions because the decision to switch to the cloud is obvious to any manager.

Conclusion

The main goal of marketing is the client who is satisfied with the company's product. And it is much easier and more convenient to achieve this goal with the use of modern technologies – cloud solutions for business. Moving your apps to the cloud saves you time and money, speeds up your work, and makes it more productive, reliable, and secure. That is why many companies have switched to cloud technologies, and the dynamic of their transitions is growing steadily. Accordingly, the quality of the services provided by the company is also growing, which leads to client loyalty, and financial results. Moving office to the cloud for marketing is a smart choice for the entire company!

 

For all marketing tasks and the entire office, we offer a set of services that will make work faster and more reliable, and access to information – mobile. Continue the "marketing wars" with a reliable cloud foundation – this advantage is not noticeable to your competitors and is irreplaceable for you. Contact us in a convenient way, and we will offer you what you need!